Another of the consumer trends 2022 is transparency and it is precisely there that the new generations are involved and especially generation Z which really wants to consume transparent brands.
Generation Z will undoubtedly be a consumer trend in 2022 and beyond, as they will begin to make up and dominate the bulk of global consumption.
One of the great changes of the current pandemic was produced by the great digitization that occurred
It is still too early to claim victory in the face of the pandemic and consider it over.
Without a doubt, the pandemic has made us aware of taking care of ourselves, therefore, 2022 is a year of consumers quite interested in self-care.
This will be a trend that will probably last for many decades as it is based on the great natural effects caused by climate change.
Big brands like Adidas have already launched ranges of footwear made with recycled fabrics and natural materials.