Business

7 Major Consumer Trends in 2022

In 2022 the most prominent consumer and consumer trends are:

• Post-pandemic spring effect.
• Sustainable products.
• Transparency as a requirement.
• Health and concern for himself.

And many more consumer trends in 2022 that we will learn about below:

Taking care of my environment with sustainable products

According to Nielsen, 54% of Gen Z and Millennial young adults are genuinely concerned about sustainability.
According to this same medium, meat alternatives increased by at least 140% in the United States.

On the other hand, an investigation belonging to BCG found that among the consumers analyzed 38% changed their preferred clothing brand to another with environmental and social practices.

Big brands like Adidas have already launched ranges of footwear made with recycled fabrics and natural materials. While others like Patagonia seek natural solutions to remove carbon from the atmosphere with practices that involve regenerative agriculture.

These techniques, which are marketed as long-term, are successful in gaining customers. Natural events such as big tropical storms, droughts, and air pollution, in addition to the pandemic, make users aware of the importance of environmental preservation.

Consumers of the new generation want to be environmentally conscious, and they are willing to support a variety of activities that demonstrate this.

Consumers, likewise, have no sympathy for brands that aren’t long-term. Simply seeing enough useless plastic and polluting things in it to create digital headstones.

Clean energies for a better planet

Clean energies for a better planet

Solar and wind plants have evolved by leaps and bounds, so much so that in recent decades they have become 80% cheaper and their capacity is expected to surpass coal and gas in just five years, according to the IEA’s Renewables 2020

Consumers in 2022 really love renewables, just like sustainable products. And, in the same way, they are willing to consume them to contribute to caring for the environment. Of course, they are also determined not to use brands that present themselves as highly polluting.

On the other hand, companies that offer electricity service every day face greater pressure to evolve. All of this is preceded by multiple discourses on sustainability in all political spheres, which attracts many followers and ultimately laws and measures.

This will be a trend that will probably last for many decades as it is based on the great natural effects caused by climate change.

Health and concern yourself due to the pandemic

According to Spoonshot in 2020, interest in health grew by 30% in consumer media and 29% in commercial media. In addition, there was a growth in interest in so-called food synergies; that is, the search for foods with multiple health benefits, in addition to their culinary qualities.

The pandemic has given us many lessons about taking care of our health, one of them, for example, that maintaining social isolation, washing our hands frequently and wearing a mask helps us avoid many other diseases. It also taught us to include other healthy habits in our lives, such as eating more foods rich in vitamin C and natural, which provides better health and fitness.

Without a doubt, the pandemic has made us aware of taking care of ourselves, therefore, 2022 is a year of consumers quite interested in self-care.

The spring effect of the pandemic

It is still too early to claim victory in the face of the pandemic and consider it over. Until the virus is completely eradicated as was done with smallpox and measles, we cannot end it. Meanwhile, the danger of the appearance of a new variant will always prevail.

However, that is not the issue to be discussed at this point, but rather the recovery of the consumption of products and services of which the pandemic deprived us.

The trend is where consumers are really eagerly spending on all kinds of activities that they were deprived of during the pandemic. In fact, in several sectors they spend more than before the health crisis:

Some of these products and services are events and all those related to tourism and recreation in closed places such as discos and bars.
With the decrease in anxiety due to vaccination and the decrease in contagion cases, consumers are really eager to visit their favorite restaurants, pubs and go on vacations and many are even eager to return to their offices.

In a Deloitte survey, 68% of respondents said they already feel safe returning to their workplaces. While another survey that collects the opinions of tourists, revealed that consumers were willing to consume tourist services up to 60% more in 2022. According to the same source, world exports would grow by 4% in that same year.

What this trend tells us is that the pandemic was unable to put an end to popular consumer activities such as tourism. But, far from it, it has catalyzed the desire of consumers to practice such activities.

What remains of teleconsumption

One of the great changes of the current pandemic was produced by the great digitization that occurred. Many economists have argued that the health crisis has brought us several years ahead of digitization. Electronic commerce was one of the protagonists in the consumer trends 2020 and 2021. However, this is not over yet:

Globally, E-commerce is expected to grow to 21.8% by 2024.

Consumers really learned that shopping online can be really helpful. On the other hand, delivery companies have evolved and continue to do so. Giants like Amazon continue to work on great solutions for fast deliveries such as Amazon Air.

Another of the great trends inherited from the pandemic is teleworking. There is currently a great debate about whether or not to return to the offices. But without a doubt, if the pandemic is ended, the debate will end and although many returns to the office, teleworking has already been implanted forever.

Telecommuting has quite a lot of effects on consumption, for example in real estate it is likely that it pushes consumers to live in suburbs rather than in city centers. While the consumption of housing in the suburbs can lead to higher consumption of cars.

Deloitte revealed in a May 26, 2021 survey that consumers are more predisposed to remote work in the future, even as uncertainty related to the pandemic has lessened.

On the other hand, in online events, live broadcasts and the consumption of all kinds of digital content are maintained and will undoubtedly continue and we will talk about it in our article on digital trends.

However, physical stores continue to have great relevance, especially when it comes to brands that offer experiences loaded with cultural riches.

Generation Z

Generation Z will undoubtedly be a consumer trend in 2022 and beyond, as they will begin to make up and dominate the bulk of global consumption.

Generation Z corresponds to those born in the mid-90s and early 2000s. That is, they are on their way to 30 years of life, which brings them closer to the bulk of consumption.

In fact, it is thought that this generation already has a purchasing power of 143 billion dollars, representing 40% of consumers in the United States alone.

What to watch out for from Gen Z?

This generation relies on micro-influencers and all kinds of small communities. They create spaces for dialogue about brands and deep emotional connections with them.

They are really interested in knowing what type of brand they are buying from, they seek to understand them and prove the values ​​that are behind them. This generation is really willing to pay for those ideas that they believe in.

They are really thorough to analyze in detail before making a purchase, they are really convinced by good information and they stop to do their research precisely before making a purchase decision.

Transparency as a requirement

Another of the consumer trends 2022 is transparency and it is precisely there that the new generations are involved and especially generation Z which really wants to consume transparent brands.

According to Kantar, 77% of customers want companies to be really useful in everyday life and to be committed to them and 75% said that brands have a duty to inform the public about how they contribute in the fight of daily problems.

Consumers have really become more critical and intelligent and want to detect transparency and sincerity, this is driven by social media.

The big brands are deeply questioned by the new generations of consumers and as soon as they perceive little transparency or practices that they consider unethical they are punished and abandoned without compassion.

Faced with this trend, without a doubt, many brands will continue to move towards transparency. Technologies like Blockchain do this job very well.

Read Also: 9 Instagram Trends in 2022

Show More

Leave a Reply

Your email address will not be published.

Back to top button